Skip to content
aramco logo

The girl who learned to bloom

This content is blocked

You need to give permission.

Learn how Ayshah bloomed into a manufacturer of Taif rose oil cosmetics.

Meet Ayshah

Ayshah is a young woman working in the Roseyar factory, where she blossomed into a manufacturer of Taif rose oil cosmetics.

Although her passion for beauty was always strong, the journey that led Ayshah to Roseyar was quite thorny. Born with a heart condition, she grew up loved and protected by her whole family. As she reached adulthood, she struggled to find a way to be more independent.

Thanks to the Roseyar factory and the professional training she received there, Ayshah found new confidence, a career and, most importantly, the opportunity to take care of herself and her family.

The Roseyar factory

Inaugurated and sponsored by Aramco, Roseyar is one of the registered projects of the Al Yakaza Women's Charity Association in Taif.

The factory hires local women to work in the manufacture of cosmetics based on locally produced Taif rose oil, a precious ingredient grown in the Sarawat mountains and renowned for its scent and various health benefits.

Roseyar is the first factory relying on an all-female workforce, contributing to supporting women and the local community. While celebrating the tradition, the manufacturing process follows international and modern standards, and produces up to 100,000 units of body care products per year.
Find out more about Ayshah’s story and the Roseyar factory

REAL STORIES INSPIRE

Gallery

In this series, we celebrate the stories of people from across the Kingdom whose lives have been transformed by projects that we are proud to support.
  • The seamstress who sewed the future

    Watch Fatima’s story
  • The man who sowed tomorrow

  • The writer who caught the clouds

  • The girl who learned how to bloom

  • The filmmaker who bridged every distance

  • The beekeeper who sweetened his destiny

  • The man who sowed new traditions

  • The reef that thrived beyond the storm

REAL STORIES INSPIRE

About the campaign

In this series, we celebrate the stories of people from across the Kingdom whose lives have been transformed by projects that we are proud to support. We brought these stories to life in a series of beautifully illustrated tales. Discover how these programs provide opportunities, enrichment and prosperity for communities across Saudi Arabia.
Real stories inspire home