Motor vehicle accidents are a major threat to the safety of our employees off the job: Saudi Arabia has one of the highest traffic fatality rates among developing countries. To combat this issue, particularly among younger drivers who represent the future of the Kingdom, we deploy multiple measures to promote safe driving and general road safety, including the following:
In 2015, we drew more than 80,000 visitors to our traffic safety village in al-Khobar and opened a new traffic safety village in the city of Dammam. Our Traffic Safety Signature Program was the primary sponsor of the 3rd Traffic Safety Forum in November, reaching more than 1,000 people. The Program also distributed copies of its curriculum materials to more than 4,900 schools, reaching 850,000 students in the Eastern Province and Riyadh. These materials, and the traffic safety villages, are designed to instill respect for driving laws and ingrain safe driving habits in the nation’s youth.
We have renewed our support for the Saudi Aramco Chair for Traffic Safety at the University of Dammam. Over the first three years of the program, research and analysis were conducted in areas such as crash investigations, highway studies, and traffic data analysis, and a Bachelor of Science program in Transportation was created, among other accomplishments.
We have installed 2,100 driver monitoring devices in the private vehicles of our trainee employees to monitor the movement of the vehicles and driver behavior. Data from the devices enabled us to assess driver behavior and educate trainees on safe driving practices.